My grandmother was a unique individual who often remarked on her age as if it were the year you were in not the year that had passed. In many ways, she was logically correct. We celebrate our day of birth as reaching the exact measurement to the exact date of arrival on this great earth. The very next day you are technically living in the next year of your life. Three hundred and sixty-four days away from lighting another candle on the cake.
Truthfully, my grandmother’s logic drove most of my relatives crazy. For whatever reason, I took a particular fondness to her approach. It was both sensible and practical to me. It was a true and exact measurement. It was clever too. As a young boy, it gave me leverage in suggesting that I was technically one year older than my actual age. Not that this resonated with my mother (she was a detractor of grandmother’s theory) but it certainly brought an inquisitive look or two over the years and quite often a smile.
I often thought that as ardent as my grandmother was on her theory of birthdays, she was also half humoring us or instilling some sort of life lesson. It was perhaps her secret way of challenging us to think differently about a common celebration and maybe explore alternatives in the prevailing logic. Or perhaps it was her way of just being memorable.
It many ways, I look at life here at Mansfield Inc. as the year we are in. So much has evolved this past year as our industry continues to grapple with the velocity of the new technologies and information consumption habits of the audiences we are now catering to. We have new tools for campaign measurement, new methods of building client strategy frameworks while at the same time being committed to ensure the creative process is alive and well within these new boundaries. As we enter the third decade of Internet history we are facing a world of massive changes in the midst of a historical technological industrial revolution.
Another year has passed, and another candle has been placed on the agency cake. I am proud to say we just chiseled another notch in the doorframe as we enter our 23rd year.
Many clients and colleagues past and present have left their mark here. While my name remains on the door, it has been a collaborative team effort every step of the way. I am extremely grateful for the opportunities, challenges, and friendships and I look forward to many, many more in the years ahead.
Hugh Mansfield is President & CEO of Mansfield Inc.