The first day of summer has come and gone and ad agencies are showing off their excitement with summer ads. These ads feature everything that reminds you of summer: the beach, the heat and the long, carefree days. However, our favourite ads that welcomed summer this year aren’t just the ones that present the dog daze of summer, but the ones that go a bit deeper. Whether it’s bringing a social issue to light or creating the nostalgic feeling of summer days when you were a kid, these ads have a good way of making you excited for summer 2017.
PlayStation: “Sunshine Day”
PlayStation’s summer 2017 commercial opens with stereotypical shots of a summer day, but the ad quickly shows that there is no where to be found in the pool, eating ice cream or playing outdoor sports. Instead everyone is inside huddled around a PlayStation playing a video game. This funny ad is completed with ‘It’s A Sunshine Day’ by The Brady Bunch playing in the background. This short ad is effective in welcoming summer, while also showing that PlayStation days don’t end just because of warm weather.
Canon: “365 Days of Summer”
Canon is on one of our “5 best” lists again and it’s no surprise with their #liveforthestory campaign. This ad revolves around Zoë Kravitz’s summer story and the ad is beautifully done. Narrated by Zoë, the ad reads as a love letter to summer. The ad plays as a tiny window into her summer and it resembles all of the best moments of summer: hot days, long nights, friends, love, happiness and the ability to make new stories. Canon is asking everyone to share their story with the #liveforthestory to win a 365-day trip around the world.
Malibu Rum: “Human Party Animals”
Malibu Rum released an entire series of commercials to promote the upcoming summer season. Their approach was to create a mini series of funny commercials along with another series addressing an environmental issue. “The Epic Beach Run #BecauseSummer” is the series of commercials featuring Instagram star, The Fat Jewish. These short ads are merely funny commercials aimed at promoting the rum while focusing on summer. The second series the company released is ‘Party Animals Hero #HumanPartyAnimals,’ which is the company’s call to action to help preserve sea turtles’ habitat this summer. The informative ad asks its viewers to share #HumanPartyAnimals picture this summer and Malibu will donate $5 per picture to @earthwatch to help save sea turtles.
Coca-Cola: “Guess My Name- Coca-Cola Summer”
Coca-Cola never fails to miss out of producing great summer commercials. One of their summer ads this year brings back their bottles with names. The ad is short, sweet and reeks of summer with the summer heat, the local pool and young love. Simply asking to share an ice-cold Coke to help answer summer’s most important questions- like the name of your crush- the ad is successful is promoting summer and Coke’s name bottles.
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