July was full of new advertisements, some better than others. While the regular car, clothing and beer ads hit our screens, so did some ads that hit a bit harder with a deeper message. These ads take the cake for being the best of July, as not only are they aesthetically-pleasing and attention-grabbing, but the messages they portray are important and well said.
GoldieBlox is a children’s multimedia company that challenges gender stereotypes with the world’s first girl engineer character. GoldieBlox not only creates inspiring toys, but ads as well. In their latest ad campaign, #BeLikeHer, the ad highlights inspirational women throughout the past year that young girls can look up to. The fun, inspirational ad is one of the best ads of July for obvious reasons.
P&G- “The Talk”
P&G’s latest campaign, ‘My Black Is Beautiful,’ is an attempt to start stronger conversations about racism and discrimination. The ad is so effective because the intimate conversations the parents and their children are sharing about racism show the hard conversations that are necessary due to discrimination. The eye-opening ad is hopefully successful in starting conversations and opening peoples’ eyes to racial biases.
Twitter: ‘#SheInspiresMe: Denice Frohman Sets the Stage’
Twitter released a video campaign this month called #SheInspiresMe. The video showcases Poet Denice Frohman performing her poem on inspiring women. The ad only runs a minute long, but is effective in showing an array of women posing during the powerful poem. Quick and effective, much like an Apple ad.
Prego: Welcome To The Family | First-Generation College Students
Prego released this touching ad right in time for students who are getting ready for their first year of college. Seeing as some first-generation college students may not have the same support system as others, they tend to feel more alone than their peers. Prego welcomed first-generation college students from San Diego to a ‘family’ dinner to bring them together with fellow students to share a meal and to become a new college family.
Björn Borg: ‘Borg Open – Tennis Across Borders’
With Donald Trump’s infamous promise to build a wall between USA and Mexico, there have been mixed opinions from both countries. Björn Borg’s ad is wondering why nations are separating when they could be learning from each other instead. They created a tennis match on the border to represent an open world where sports can unite, rather than divide, people.