Author: jcait

A Review of Canada’s Digital Future in Focus.

Last week, comScore released their 2015 Canada Digital Future in Focus. The annual report covers usage patterns from the previous year, as well as the future of digital in Canada.

Here are a few highlights that caught my attention. more

Snapchat is Not Just a Social Media Company.

Two weeks ago, Adweek reported that Snapchat was asking major retail brands for $750,000 a day for its new ads. While Snapchat only began to run ads late last year, they have support from major brands, including the likes of McDonald’s, Samsung, Macy’s, and Electronic Arts.

On the surface, three quarters of a million dollars may seem like a lot money for a single day of advertising, but when you’re first-to-market and have a direct line to teenagers, there’s definitely an argument to be made. Snapchat CEO Evan Spiegel certainly believes so, as he’s raising funds at a $10 billion valuation.

Funding aside, it’s fascinating to watch as Snapchat continues to monetize their app, and compete with established social media players for user’s precious screen minutes.

But it doesn’t stop at social media. more

Over 17,000 Target Employees Affected

Big news coming from the retail sector today as Target has decided to withdraw from the Canadian marketplace. Amid fierce competition from consolidating grocery chains, drug stores, and expanding everyday-low-cost retailers, Target was faced with a far more challenging business objective than they probably first realized. more