Building a personal brand means optimizing and managing the way that your identity is received online. In this blog post specifically, we will give 12 tips on how to clean up and improve your personal branding using social media. Social media is probably the biggest key to building your brand, since it can be so personalized. more
Branding today isn’t just about having a nice logo, a digital marketing strategy and a variety of social media handles. We’re now in the age of millennials who want meaningful connections, innovative yet community focused brands, relevant and useful information and top-of-the-line product. Simply covering the bases of traditional marketing won’t cut it anymore. Thankfully, a lot of brands out there are creating content and strategies that we can look to and learn from. Here are some top brands who are going beyond the traditional landscape to gain new customers each day. more
Building a company brand is a marketing strategy that is used to differentiate one business from another. This includes recognizable designs, symbols or icons that make your company stand out in a crowd. Social media can help you build your brand in ways you can’t with traditional advertising.
Social media is becoming so vital to company brand growth, that 71 percent of brands plan to invest more heavily in social media in the coming year to get followers and build brand reputation.
Here are some simple tips to get you thinking about your company’s brand and how you can improve your social relevance. more
You know that saying, “If you don’t have anything good to say, don’t say anything at all?”
Well, it just reached the advertising world and the results are pretty astonishing. According to a new study by Wibbitz, silent video ads are the best tool when advertising to reach an audience. From those who responded to the poll, 69% of users are not using ad blocker. Another study by IAB Canada found that only 1 in every 6 Canadians has AdBlocker. The average is 17% across Canada. more
If you’re anything like me, you looked down at your iPhone or Android phone last week and noticed a strange new app on your screen.
You think to yourself, “wait a minute, I didn’t download a new app.” You tap the box, curious to find out what it is. You quickly realize it’s not a new app at all…it’s Instagram! The social media platform prides itself in creating what they call a minimalistic, more refined and sleek design. Their rainbow gradient coloured flat design app is certainly a big change from the classic logo.
Twitter and Facebook have been blowing up with commentaries on the logo since the update, with trending hashtags #instagramicon and #instagramupdate. The response has been positive from some, but a majority of angry users have taken to Twitter to voice their concern. more
RT @Forbes Microsoft's CMO Chris Capossela on the company's guiding values in marketing: -- Proximity powers empathy -- All marketing should be inclusive -- Inclusion fuels growth #ForbesCMO pic.twitter.com/e09Z…
RT @AiEffect On #TheAIEffect hosts @wallis_jodie and @ambermac discuss the implications that #AI has on the Canadian Economy with Prime Minister @JustinTrudeau. @wallis_jodie writes: linkedin.com/pulse/a…
RT @AccentureCanada On season 2 of the @AiEffect, hosts @wallis_jodie and @ambermac chat with Prime Minister @JustinTrudeau on how AI affects Canada’s economy and what the government can do during this transformative time. Check it out! linkedin.com/pulse/a…