Branding today isn’t just about having a nice logo, a digital marketing strategy and a variety of social media handles. We’re now in the age of millennials who want meaningful connections, innovative yet community focused brands, relevant and useful information and top-of-the-line product. Simply covering the bases of traditional marketing won’t cut it anymore. Thankfully, a lot of brands out there are creating content and strategies that we can look to and learn from. Here are some top brands who are going beyond the traditional landscape to gain new customers each day.
So, let’s break down the major takeaways from each of these large brands. You don’t have to have a massive corporation to learn some pretty useful information:
Photographer & Instagrammers rejoice! A perfect photo op: a massive iceberg has made a stop on Newfoundland's Shore cbc.ca/1.4073428
Filters beyond faces: Snapchat announces World Lenses to add live augmented reality filters to just about anything: ow.ly/a2aS30aXE1g