Your brand identity is the representation of your company. It must communicate your values, concepts and emotions you want the customers to experience when engaged with your brand. Understanding the brand guidelines is necessary for marketing uniformity across all platforms and consistency of messaging. Mansfield has the skillset and expertise to assist in developing/refreshing brands. Design, colour palettes, logo creation and fonts are just some of the areas we incorporate in your guidelines. We also include a full SWOT analysis of where you position your brand to ensure the personality, culture, customers and competitors are all carefully considered and incorporated into your brand strategy. From vision statements to mission statements to value propositions, all are key considerations that must be incorporated into your brand. The team at Mansfield is well versed in brand research and development.