Having a strategic understanding of your online community is extremely important to the success of your social media campaign. Being both responsive and proactive in meeting your community’s needs is today considered table stakes for most organizations. The difficulty is sometimes having the appropriate personnel to manage this demanding position. Mansfield can assist in the content creation, management, posting and measurement to ensure your brand is building strong ties to your community. Understanding the user personas and creating the appropriate content buckets and accompanying calendars that address these audiences is an important piece in the community management strategy. Understanding the channels where your audience lives and the appropriate mix and proportionate dedication of your campaign is another important factor. Ultimately, engagement rate measurement across all channels allows us to accelerate where campaigns are proving highly successful and adjust where required. An effective community management campaign sets goals and objectives that are measurable to ensure you are achieving the maximum growth while positively impacting your bottom line.