Whether it is On-Page or Off-Page, using keywords, site navigation, Accelerated Mobile Pages (AMPs), meta tags, CTRs and meaningful, dense content that is regularly updated with both backlinks, internal linking and snippets, are all ways in which Search Engine Optimization (SEO) is achieved. Having the understanding of the Search Algorithms and their updates is key to our success (look for personal search assistants like Siri to have an impact on keyword rankings in 2017). As well, we are now beginning to embrace more user generated content, which may be intimidating to many brands, but ultimately provides a deeper sense of brand allegiance. SEO is a longer-term investment but a “must have” in implementing an effective digital campaign. The team at Mansfield is well equipped to manage this process to ensure you are achieving the maximum results through your SEO program.