Mansfield designs social media strategies with a defined set of business goals and objectives. This allows the collective efforts of the client-specific program to work in unison to achieve meaningful results. Client strategies also feature clear communications objectives identifying key considerations, target audiences and stakeholders. All social media programs we create have a clear plan (organic and paid), with an array of measurements to ensure they are on point and fully integrated with all other applicable marketing communications strategies.
Additionally, our certified analytics professionals are involved in every aspect of the plan’s design and deliverables. We are not in the business of endorsing social media programs that deliver only noise. Our plans are purposefully quantifiable, with key measurements of engagement to ensure all content is meeting the needs of our clients’ target audiences.