Building a personal brand means optimizing and managing the way that your identity is received online. In this blog post specifically, we will give 12 tips on how to clean up and improve your personal branding using social media. Social media is probably the biggest key to building your brand, since it can be so personalized.
1. First things first. Look up your name on Google. This is something almost everyone will do when they consider hiring you, working with you, buying your product or using your services. Take a look at what social media platforms come up first when you type in your name. These are most likely your strongest platforms. When people research you online, what they learn about you can make or break you being hired. You’ll be interested to know that Google gives high priority to social media platforms. Even more reason to spend extra time making those profiles excellent!
2. Give priority to what you want people to see first. If you’re looking for a professional personal brand, make your LinkedIn the top platform. If you want a wider audience, use Twitter. If you’re looking to advance your career in art or graphics, make Pinterest your prominent feed.
4. You may be a digital marketer, but you probably do more than just that. Let people in on what else you’re good at. Decide who you want to connect with and tailor your feed to that. Don’t pick more than three main topics of expertise. Look up hashtags in those areas of expertise, and see who’s doing the same kind of work you are.
5. Create a bio that you can use on all platforms. The bio should include keywords that stem from your three topics you picked in tip 4.
6. Develop a positioning statement. Usually a positioning statement is created by a company to establish who they are, what they do and what they stand for. In this case, YOU are the brand, so decide what those three things are for you and be relevant on those things! Always keep audience in mind- it’s about you but not for you. It’s for THEM to learn about you, trust you and decide to hire you!
7. Find those in the field similar to you. Not only should you be looking at what they do better so that you can up your game, but also decide what makes YOU different. Play on those different strengths so that you’re building on a niche audience that will look to you for specific services.
8. Colour, style and theme of your platforms should be the same across the board. If you consistently use a certain colour, people are more likely to remember you, your brand and what you represent. All important things!
9. Use your name as much as possible. Getting your name out there is so important for prospective customer recognition. Keep your name the same across all platforms as much as possible. A great resource for checking what names are available is a website called knowem.com. It holds the names and database of over 500 social networks and can help you find a profile title that will work for you.
10. Set up a spreadsheet with all your social media and links. This number could range from 5 to 20 or more. Review each platform regularly and make sure they have the most up to date information. This is also a great way to copy and paste posts to multiple feeds.
11. Create a landing page for all things social. In other words, create an online portfolio where people can access all your social media platforms from one central website. It doesn’t have to be over the top, just your top work, contact information and links to any social media platforms of your choice.
12. Join a community. Networking has become much easier with social media sites like LinkedIn, but it doesn’t stop there. There are new networking groups being formed every day. Get involved in one where you can communicate with others, stay on the trends, keep an eye on competitors and builds partnerships that could become beneficial in the future.
These simple tips will take your your social media platforms and shape them for your personal brand. They will create continuity in your social image and make you more recognizable to prospective customers.