Branding today isn’t just about having a nice logo, a digital marketing strategy and a variety of social media handles. We’re now in the age of millennials who want meaningful connections, innovative yet community focused brands, relevant and useful information and top-of-the-line product. Simply covering the bases of traditional marketing won’t cut it anymore. Thankfully, a lot of brands out there are creating content and strategies that we can look to and learn from. Here are some top brands who are going beyond the traditional landscape to gain new customers each day. more
If you’re anything like me, you looked down at your iPhone or Android phone last week and noticed a strange new app on your screen.
You think to yourself, “wait a minute, I didn’t download a new app.” You tap the box, curious to find out what it is. You quickly realize it’s not a new app at all…it’s Instagram! The social media platform prides itself in creating what they call a minimalistic, more refined and sleek design. Their rainbow gradient coloured flat design app is certainly a big change from the classic logo.
Twitter and Facebook have been blowing up with commentaries on the logo since the update, with trending hashtags #instagramicon and #instagramupdate. The response has been positive from some, but a majority of angry users have taken to Twitter to voice their concern. more