Tag: Linkedin

Welcome to another entry in our Tips & Tricks series. In this post we will be cover tips to help with your digital services.

Every year during the weekend prior to Labour Day, Canada’s largest, and North America’s third largest, pop culture event takes over downtown Toronto. If you are unexpectedly caught in the horde, sometimes literal horde depending on the cosplay, you might think that Toronto has been taken over.

At its heart, FanExpo, which covers nearly every square foot of the north and south buildings of the Metro Toronto Convention Centre, combines comics, sci-fi, horror, anime and gaming (video and otherwise).

The event attracts more than 120,000 people. They come to shop for artisan jewelry, original pieces of art for all the genres, collectibles of every form. They come to meet the comic book artists that inspired them. Most of all they come for the celebrities. Autographs of Hollywood celebrity or the sci-fi elites are extremely popular. Between $40 and $100 means about a minute of time while talent pen their names. Want a photo? That will be another $100, more for group shoots. The thousands of dollars an hour celebrities earn is nothing compared to the earned media that brands generate.

This year, Cards Against Humanity who are famous for their Black Friday “deals” had people lined up and taking photos of their booth titled “Apologies from Americans” while other attendees snapped shots of those in the line-up. The upcoming film Thor: Ragnarok featured actor costumes in front of a movie poster wall, which drew the attention of fans who captured the image and shared it. The upcoming TV show of Star Trek: Discovery gave fans the chance to play “phaser Tag” while other shared photos of a wall well-branded with the show’s logo.

Competing for each and every dollar are the independent artists as they hustle to position themselves as the next hot property, but these new talents lack the big budgets of the established players.

Here are four tips for low-budget hustle tactics used by the independents.

1. Know your audience, and know what they like. Artists recognized how popular the video game Overwatch is and recognized how loyal their fans are. When the lone voice actor, Charlet Chung from the game with 30 million players came to sign autographs, artists created prints for her to sign. A majority of artists promoting their own original art also featured many renditions of the popular Overwatch character D.Va. The booths that had prints had line ups of fans eager to buy which drew in potential fans for their original material.

2. Be everywhere. Most brands social media extends to Facebook, Twitter and Instagram. Independents need to be everywhere and their business cards prove it. The majority had at least five to to 10 social network icons highlighted: Google+, YouTube, Twitch, Tumblr, Behance, Pinterest, Dribble, DeviantArt and Patreon on top of the Facebook, Twitter, Instagram and LinkedIn.

3. Employ a three step approach to acquisition: interest, entice, engage. The real hustle of the art occurs when artists start selling themselves. They have a few square feet to claim as their own, and they lay it all bare to the world, that is step one, gain interest. Once they have a moment of attention they entice. They know they are surrounded by passionate fans, they quickly identify their realm of fandom and sell directly to it and they do it hundreds of times per hour. Thirdly they engage with the soft sell, offering package deals or simply handing out their business card. These artists sell on all platforms and realize that physical sales are not the only source of income.

4. Be the source. Artists don’t only sell art, they sell knowledge and experience. Patreon has made it easier for artists to receive a monthly income from people that appreciate their art as well as share how they make it. YouTube and Twitch partners share revenue with the content creators that populate their networks.

Keep these tips in mind if you’re an artist or even an established brand. If you would like any help with your digital presence, ask us how we can help you.

LinkedIn is the cousin of Twitter, Facebook and Instagram. It is a social media network like the others, but is much different in how it helps you network. High followers, connections and engagement are the goals among all social media, however, because LinkedIn is solely a business and employment-oriented social media service, the strategy is different than the others.

There are 500 million professionals on LinkedIn, meaning you have millions of opportunities to network and get yourself and your business noticed. The two keys to running a successful LinkedIn page are to post consistent, engaging content and to strategically self-promote. Investing time, and potentially some money, into your LinkedIn account will give your business a networking advantage.

Organically improve your LinkedIn engagement with these five tricks:

1. Content is key

As with any social media site, the content you produce is vital to the success of the account. Sharing and reposting relevant industry articles is a good way to stay active, but the best way to differentiate your LinkedIn account and grow an active and engaged audience is to post unique content and offer your own expertise to answer your connections’ questions.

Original content, even if it’s just a short thought or a question for your connections to engage with, is a good way to start a conversation. It allows your connections to share their thoughts and opinions, which will naturally give your page exposure.

For quality content, pay attention to the questions and industry problems your connections share. Sharing your own blog post or writing a status update with a solution to the problem is arguably one of the best ways to promote engagement and gain more connections. Establish yourself on LinkedIn as an expert in your industry and you will see significant growth.

 2. Join relevant groups

LinkedIn has over one million active groups and as a user you can join up to 100 different groups. Joining an industry-related group is a sure way to raise your engagement levels as most members in groups are highly active on LinkedIn. Being a member of a group is an effective way to learn new marketing strategies, engage with others, gain new connections and create an actively engaged audience. Additionally, engaging with other group members’ posts will give you valuable insights into current industry news and trending topics.

 3. Personalize your account

Unlike Twitter or Instagram, personalizing your LinkedIn account doesn’t necessarily mean you should ditch the professionalism. If there’s any social network to maintain a professional page, it’s LinkedIn. However, there are some strategies you should implement into your strategy to put a personalized touch on your page.

  • Post consistent status updates about your business. Include photos or visuals to gain more attention on the post.
  • Send personalized (not spam) messages to connections. Whether it’s thanking them for the connection or a message to discuss a business endeavour, a personalized message helps to create memorable connections.
  • Share your own blog posts. Tip: share only the intro of your blog post so your connections have to click through to your site to read the entire article.
  • Share images, videos and infographics whenever possible.
  • Post consistently and constantly. It’s estimated that if you post 20 times per month you will reach 60 per cent of your intended audience.

4. Always outsource and promote

You should always be self-promoting your accounts. Especially with LinkedIn, as it’s a professional social media network, promoting it along with your business is an easy way to gain more exposure. Add a link to your LinkedIn account on all of your other social media platforms, as well as on your website. However, perhaps the best technique, and one that isn’t used often, is to integrate your LinkedIn account into your email signature. This is a free way to self-promote the account and it will definitely open doors for more connections and higher engagement.

5. Experiment with sponsored posts

Increasing your engagement can be hard as expanding your reach beyond your current following is always a challenge. This is where LinkedIn’s sponsored posts come in. Sponsored posts are an opportunity for you to put money behind your post to ensure it is seen by the right people. Unlike Facebook, LinkedIn users are online for insight on their industry, so members will be much more likely to engage with a sponsored business post. LinkedIn will ensure your post is seen by the right audience, which will naturally raise your engagement and give you new leads. LinkedIn’s analytics will also give you real-time information on how your post is doing, which will allow you to see just how effective a sponsored post can be for your page.

Learn more about how Mansfield can help improve your LinkedIn here.

A Review of Canada’s Digital Future in Focus.

Last week, comScore released their 2015 Canada Digital Future in Focus. The annual report covers usage patterns from the previous year, as well as the future of digital in Canada.

Here are a few highlights that caught my attention. more