Tag: Millenials

With Silent Video Advertising on the Rise, Saying Nothing Can be Very Effective.

You know that saying, “If you don’t have anything good to say, don’t say anything at all?”

Well, it just reached the advertising world and the results are pretty astonishing. According to a new study by Wibbitz, silent video ads are the best tool when advertising to reach an audience. From those who responded to the poll, 69% of users are not using ad blocker. Another study by IAB Canada found that only 1 in every 6 Canadians has AdBlocker. The average is 17% across Canada. more

A Review of Canada’s Digital Future in Focus.

Last week, comScore released their 2015 Canada Digital Future in Focus. The annual report covers usage patterns from the previous year, as well as the future of digital in Canada.

Here are a few highlights that caught my attention. more