Tag: Mobile

With Silent Video Advertising on the Rise, Saying Nothing Can be Very Effective.

You know that saying, “If you don’t have anything good to say, don’t say anything at all?”

Well, it just reached the advertising world and the results are pretty astonishing. According to a new study by Wibbitz, silent video ads are the best tool when advertising to reach an audience. From those who responded to the poll, 69% of users are not using ad blocker. Another study by IAB Canada found that only 1 in every 6 Canadians has AdBlocker. The average is 17% across Canada. more

 Say goodbye to digital marketing in the dark.

Have you ever had a “great feeling” about a marketing strategy, but aren’t quite sure what the results will look like? Say goodbye to shooting in the dark, and say hello to the world of digital marketing where everything is measurable and accountable.

Digital marketing makes up 52% of overall marketing spending. CMOs expect to spend $228 billion on digital marketing in the US market alone this year. Digital marketing budgets are expected to outgrow TV in 2017. Considering your audience will be obtaining most of their knowledge online about your product offering, you should be creating a digital strategy for this year and next.

What are the basic ingredients of a digital marketing plan? Your plan should have a seamless transition from one media channel to the next- including mobile. Here’s 5 tips you should always think about when measuring your digital marketing success. The following list of simple components should be considered in your plan: more

A Review of Canada’s Digital Future in Focus.

Last week, comScore released their 2015 Canada Digital Future in Focus. The annual report covers usage patterns from the previous year, as well as the future of digital in Canada.

Here are a few highlights that caught my attention. more