Tag: Pinterest

Timing is Everything.

When marketers develop their social media strategies, their focus is typically on a tier-one, revenue-driving campaign. To drive sales however, an emphasis must be placed on the overall brand narrative, as users seek out authentic and timely interactions.

As Gary Vaynerchuck might say, ‘right hooks’ convert traffic to sales, but your social media ROI is dependent on the quality and context of your content1. Timing is everything.

Google believes so as well. According to ThinkWithGoogle’s recent report on Micro-Moments: more

A Review of Canada’s Digital Future in Focus.

Last week, comScore released their 2015 Canada Digital Future in Focus. The annual report covers usage patterns from the previous year, as well as the future of digital in Canada.

Here are a few highlights that caught my attention. more