When marketers develop their social media strategies, their focus is typically on a tier-one, revenue-driving campaign. To drive sales however, an emphasis must be placed on the overall brand narrative, as users seek out authentic and timely interactions.
As Gary Vaynerchuck might say, ‘right hooks’ convert traffic to sales, but your social media ROI is dependent on the quality and context of your content1. Timing is everything.
Google believes so as well. According to ThinkWithGoogle’s recent report on Micro-Moments: more
Last week, comScore released their 2015 Canada Digital Future in Focus. The annual report covers usage patterns from the previous year, as well as the future of digital in Canada.
Here are a few highlights that caught my attention. more
As many of you know, Mansfield Inc. will be joining the @get_proof family. We are very excited and look forward to making moves with Proof. To stay in touch, please follow @get_proof, as of January 11 this Twitter account will be deactivated pic.twitter.com/gbyO…
RT @MegSintzel Accenture continues to lead on closing the pay gap. The radical ways global companies are closing the gender pay gap bit.ly/2Chabuz @AccentureCanada @YahooStyleCA
RT @get_proof This just in: @MansfieldInc joins Proof Inc. in Toronto getproof.com/news/ma…
RT @milofx1 Prepare to be scared on August 9th. Can’t wait to share our new film with the world! twitter.com/Filmtrol…
We are very excited to announce that we will be joining the @get_proof family in Toronto #mansfieldmovement bit.ly/2ECaO4k
RT @TheDrum "Marketers need to be polymaths" We discussed the modern marketing challenges with leading CMOs from Sky, Universal Music, Travis Perkins, Panasonic and Tribe. Watch full video fal.cn/rt5s #spon pic.twitter.com/6WFq…