Tag: Stunts

Many brands show the love on Valentine’s Day, but few put love on the line.

Some of the world’s biggest brands have been planning their annual Valentine’s Day PR stunts since February 15, 2014.  A bit like West Jet’s ‘Christmas Miracle’ or the UK’s John Lewis Monty the Penguin festive campaign, brands are not only trying to stay ahead of their own competitors, but many brands attempt to “out-do” themselves on their previous years’ efforts.  That said, not all stunts are equal and not all succeed in raising brand awareness and catching our attention.    more