Last week, comScore released their 2015 Canada Digital Future in Focus. The annual report covers usage patterns from the previous year, as well as the future of digital in Canada.
Here are a few highlights that caught my attention.
(1) The desktop is still relevant:
(2) Video is growing rapidly on mobile:
(3) Mobile usage has become extremely diverse:
This data is from UM and provides some really powerful insights; especially for those strategizing their approach to social media:
(4) Canada’s digital population is nearing 30.0 MM:
(5) Display advertising is on the rise:
Looking ahead, Canada’s digital population will continue to grow thanks to maturing (yet, elusive), Generation Z users.
New social channels will continue to explode onto the scene; a special shoutout to the live-video streaming apps, Periscope and Meerkat.
It will also be very interesting to watch (pun intended) the wearables market and determine whether an increased demand can shift digital advertising trends beyond its current exploratory approach.
Photo Cred: Shinya Suzuki
As many of you know, Mansfield Inc. will be joining the @get_proof family. We are very excited and look forward to making moves with Proof. To stay in touch, please follow @get_proof, as of January 11 this Twitter account will be deactivated pic.twitter.com/gbyO…
RT @MegSintzel Accenture continues to lead on closing the pay gap. The radical ways global companies are closing the gender pay gap bit.ly/2Chabuz @AccentureCanada @YahooStyleCA
RT @get_proof This just in: @MansfieldInc joins Proof Inc. in Toronto getproof.com/news/ma…
RT @milofx1 Prepare to be scared on August 9th. Can’t wait to share our new film with the world! twitter.com/Filmtrol…
We are very excited to announce that we will be joining the @get_proof family in Toronto #mansfieldmovement bit.ly/2ECaO4k
RT @TheDrum "Marketers need to be polymaths" We discussed the modern marketing challenges with leading CMOs from Sky, Universal Music, Travis Perkins, Panasonic and Tribe. Watch full video fal.cn/rt5s #spon pic.twitter.com/6WFq…