With 100% of reporters now using social media as part of their investigation and ultimately their commentary, it is important to understand the relationship between the two channels, particularly when a crisis hits. Mansfield has a steep history in helping clients through difficult situations. Our programs for managing crisis are highly regarded. We have managed multiple high profile (unexpected crisis) and low profile (Mansfield built a crisis plan in advance that helped contain the issue) cases. Creating protocols for all situations is a necessity in managing a potential crisis. Understanding and monitoring the potential situation gives you the best chance for success.