In 2016, the number of internet connections via mobile finally surpassed desktop, a trend that will continue. Today’s customers prefer to do as much as possible on their phones. Whether engaging with your content on Snapchat or sharing your Instagram post, mobile-friendly campaigns, with a fully optimized website, must be creative and engaging. Video content, with subtitles, can be pivotal in driving traffic to your website. Furthermore, with an increasingly high amount of app usage, it is necessary for your brand to be competitive. Proximity marketing through locational devices will continue to grow and the ongoing drive to personalize messaging should continue to be at the forefront of your mobile strategy. The team at Mansfield can help you determine the best strategy at the most efficient costs.