Wednesday, May 16, 2018, Toronto — Kanetix Ltd. announced today Mansfield Inc. as their PR Agency of Record. Kanetix Ltd. drives digital growth for the insurance and financial services industry by integrating data insights and technology to create best-in-class customer experiences. Their trusted suite of insurance and personal finance comparison websites are used by more than 8 million Canadians every year: Kanetix.ca, InsuranceHotline.com, RateSupermarket.ca, Rates.ca and ComparaSave.com.
Mansfield Inc. will lead the national PR strategy, including media relations and influencer campaigns for Kanetix Ltd., focused on brand building and raising awareness.
“We are looking forward to working with the Mansfield team to further build our brands under the Kanetix Ltd umbrella. Their creativity and demonstrated expertise in consumer and corporate PR, strong media relations network and experience with new technologies made them the right agency for us as we continue to develop offerings to help Canadians make better money decisions,” said Leonie Tait, vice-president marketing, Kanetix Ltd.
“We are excited to be AOR for Kanetix Ltd. and its family of brands. We look forward to working together creatively to bring their value proposition to the forefront and raise awareness of their extensive offerings. Their prominence in the InsureTech vertical presents a wonderful opportunity to reinforce their leadership position,” said Mansfield Inc. president and CEO, Hugh Mansfield.
Mansfield Inc. was selected following a competitive bid process earlier this year.
Follow Mansfield on Twitter at twitter.com/MansfieldInc and on LinkedIn at linkedin.com/company/mansfieldinc. Follow Kanetix Ltd. on Twitter at twitter.com/KanetixLtd and on LinkedIn at linkedin.com/company/kanetixltd.