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A strategy shift for the world’s largest video sharing network will hold advertisers to a higher standard of content development.

YouTube is more than a place to watch and share video; it’s a cultural movement that has inspired film-makers, musicians, content creators, and anyone with a camera to share their stories. As the first media giant of the new digital era, YouTube has undergone some substantial changes over the years, slowly transitioning from a user generated content hub, to a more traditional media company with executives and advertisers calling the shots. But there’s one thing YouTube has always been — entirely free — until now. more